The color collocation of product packaging and the upgrade of brand culture

DOI

10.2991/msetasse-16.2016.67How to use a DOI?

Keywords

Color system collocation; Product packaging; Brand culture; Brand promotion; Influence research.

Abstract

With the increasingly fierce market competition and the rapid development of modern enterprises, enterprises are changing from a single product to their own unique brand image business model. The new technology enterprises constantly and increasingly improve the processing technology to improve the productivity of enterprises and brand promotion, but also in promoting the enterprise marketing strategy, is the added value to online and offline sales and advertising products and services to increase. So as to increase the sales of products and establish a good image of the enterprise. The packaging of the product has become an important factor in this matter. It is closely related to the sales of the product. And the use of color in the packaging is one of the important measures for the packaging design of good and bad. Greatly affect the competitiveness of the market. This article from the packaging color of the psychological packaging and packaging color of the marketing to discuss. The role of color in the packaging design is particularly important, it can even a large extent determine whether the goods sold or not. In modern society, the packaging of the application of color image, an important role in the process of circulation of goods to consumers will produce xianshengduoren. The depth and breadth of the market competition, the sensitivity of persistence is unprecedented, intense market competition and promote the development of production and consumption, while promoting the corporate marketing strategy inevitably updates, including packaging, of course be placed in an important position. Color application of human nature, rationality directly lead to the color of the personality is bound to strengthen the visual impact of the packaging, the role of promotion, greatly improve the ability of the market competition of its products.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chong Xu
PY  - 2016/11
DA  - 2016/11
TI  - The color collocation of product packaging and the upgrade of brand culture
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 297
EP  - 301
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.67
DO  - 10.2991/msetasse-16.2016.67
ID  - Xu2016/11
ER  -