Research on the Enterprise Marketing Strategy Analysis Based on Modern Consumer Behavior

DOI

10.2991/msetasse-16.2016.86How to use a DOI?

Keywords

Consumer Behavior, Marketing, Strategy Research

Abstract

As the development of socialist market economy, the consumer demand of people is increasingly strongly. But at this stage, as the market continues to improve, people's consumer psychology and consumer motivation has a broader and constantly changing. Thus, in the process, how to do the right marketing strategy analysis and meet customers' demand are very significant for self-realization of benefits.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Danlin Li
PY  - 2016/11
DA  - 2016/11
TI  - Research on the Enterprise Marketing Strategy Analysis Based on Modern Consumer Behavior
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 392
EP  - 394
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.86
DO  - 10.2991/msetasse-16.2016.86
ID  - Li2016/11
ER  -