Are the Users Own Formal Roles of Authority Most Influenced in the Social Mieda -Based on the Snamethod

DOI

10.2991/msetasse-16.2016.295How to use a DOI?

Keywords

New-Farmer, Micro-Blog, Social Network Analysis

Abstract

The emergency of Chinese new-farmer group has become a widespread phenomenon in the agriculture economy. The most significant characteristic of new-farmer is their embededinterntet gene,that is ,they acquireand speared knowledge, ideas and information through internet, sales agriculture products on various e-commerce platforms, initiate o2o activities frequently. As a result, an online social tie is formed among the new-farmers, which they called it as new-farmer alliance. Based on their social activities on sinamirco-blog, the study examines (1) who is the most influently new-farmer of the alliance in the sinamirco-blog, (2) what is the structure of the social network of the new-farmer alliance in the sinamirco-blog.The second hand data are collected from sinamicro-blog in April 2016, the social network analysis method is used in the study. Finally, the most influent users are founded by using the index of degree centrality, betweenness centrality and closeness centrality, the overall structure of the social network is described by density and cohesive subgroups.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qian Chen
PY  - 2016/11
DA  - 2016/11
TI  - Are the Users Own Formal Roles of Authority Most Influenced in the Social Mieda -Based on the Snamethod
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 1374
EP  - 1379
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.295
DO  - 10.2991/msetasse-16.2016.295
ID  - Chen2016/11
ER  -