Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)

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The application of information technology in tourism marketing mode and innovation

Authors
Ying Meng
Corresponding Author
Ying Meng
Available Online November 2016.
DOI
10.2991/msetasse-16.2016.333How to use a DOI?
Keywords
informatization technology; tourism industry; coordinated development; management method; marketing mode
Abstract

As a part of business, tourism also requires to keep pace with the times and the acceleration of tourism informatization can better improve the development of tourism. Information technology is a product for combination of computer software and hardware technology and modern communication technology and the application of information technology can greatly increase the efficiency of information searching, collection, sending and storage. The tourism market in China is in the transition period and the informatization development provides new opportunity for development of tourism in China. The travel agencies involve the informatization development in the revolution and development which is the demand for being geared to international standards and participating in international competition and is also the necessary means to increase the self core competitiveness. In the Thesis, the domestic tourism is the object of study and many methods are jointly applied to mainly analyze the role of informatization in tourism development according the current state of China tourism and the existing problems.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2016
ISBN
10.2991/msetasse-16.2016.333
ISSN
2352-5398
DOI
10.2991/msetasse-16.2016.333How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ying Meng
PY  - 2016/11
DA  - 2016/11
TI  - The application of information technology in tourism marketing mode and innovation
BT  - Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)
PB  - Atlantis Press
SP  - 1548
EP  - 1551
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-16.2016.333
DO  - 10.2991/msetasse-16.2016.333
ID  - Meng2016/11
ER  -