How the Electronic Commerce Enterprise Attract More Customers
- 10.2991/msie-15.2015.38How to use a DOI?
- the Network Marketing; the Electronic Commerce Enterprise; Customer.
The customer of the enterprise is the source of profits and the foundation of the enterprise survival and development. In the background of buyer's market, the demands of consumer become more diversification and individuation. How can the electronic commerce enterprise attract more customers has become more and more important. Especially those who have not shop on the Internet. In the age of Internet economy, individual consumers are increasingly differentiation and network products are more colorful, so the enterprises put forward higher request to maintain customer. Based on the analysis of individual characteristics of the consumer spending, this paper puts forward some suggestions of enterprise developing network marketing.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jianyong Bai PY - 2015/11 DA - 2015/11 TI - How the Electronic Commerce Enterprise Attract More Customers BT - Proceedings of the 2015 International Conference on Management Science and Innovative Education PB - Atlantis Press SP - 173 EP - 176 SN - 2352-5398 UR - https://doi.org/10.2991/msie-15.2015.38 DO - 10.2991/msie-15.2015.38 ID - Bai2015/11 ER -