Marketing Research Methodology “ME”Generation for Example
- 10.2991/msie-15.2015.61How to use a DOI?
- Marketing; “Me” Generation; Consumer Personality
“Time” magazine once featured an article about “Me” Generation (Elegant, 2007), which refers it to the after 80’s Generation in China. In the “Government China Statistics” published in 2000 by China Population and Development Research Center, the group has roughly 300 million adults either in school or at work. “Me” generation’s consumption habits are much different than older generations. This marketing research methodology, among others, to find out the demographic profile and consumption characteristics of the “Me” Generation.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jinping Xiao PY - 2015/11 DA - 2015/11 TI - Marketing Research Methodology “ME”Generation for Example BT - Proceedings of the 2015 International Conference on Management Science and Innovative Education PB - Atlantis Press SP - 284 EP - 287 SN - 2352-5398 UR - https://doi.org/10.2991/msie-15.2015.61 DO - 10.2991/msie-15.2015.61 ID - Xiao2015/11 ER -