Establishment of A Comprehensive Service Management System for Retail Stores
- 10.2991/msie-19.2020.19How to use a DOI?
- Retail Store; Service Management; System; Comprehensive Service; Strategy
Service management has always been one of the important tasks of retail enterprises, and has a greater impact on retail enterprises. Establishing a comprehensive service management system for retail stores can solve the dilemma faced by retail stores, clarify the customer base of the store, and thus improve the competitiveness of the store, thereby ensuring the image of the corporate brand. At present, the establishment of a comprehensive service management system for retail stores is not good, which affects the economic benefits of retail stores. Based on its existing problems, this paper analyzes the conditions that should be possessed by the comprehensive service management system, as well as the specific establishment methods, hoping to provide reference for relevant personnel.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qinghua Lu PY - 2020/01 DA - 2020/01 TI - Establishment of A Comprehensive Service Management System for Retail Stores BT - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019) PB - Atlantis Press SP - 96 EP - 98 SN - 2352-5428 UR - https://doi.org/10.2991/msie-19.2020.19 DO - 10.2991/msie-19.2020.19 ID - Lu2020/01 ER -