Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)

How to carry out market research in large-data-era enterprise

Authors
Mei Huang
Corresponding Author
Mei Huang
Available Online January 2020.
DOI
10.2991/msie-19.2020.23How to use a DOI?
Keywords
Big Data Age; Enterprise; Market Research
Abstract

In the traditional market research data, the enterprise is the main user, but in the large data age, whether the data is collected, or the way of processing the data, there has been a great change, and the market research in the big data era is different from that in the past, However, the appearance of the big data era does not hinder the development of the enterprise, but it has promoted the market research activities of the enterprise, and the paper analyzes and discusses the market research of the enterprise mainly under the background of big data.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2020
ISBN
10.2991/msie-19.2020.23
ISSN
2352-5428
DOI
10.2991/msie-19.2020.23How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Mei Huang
PY  - 2020/01
DA  - 2020/01
TI  - How to carry out market research in large-data-era enterprise
BT  - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
PB  - Atlantis Press
SP  - 110
EP  - 112
SN  - 2352-5428
UR  - https://doi.org/10.2991/msie-19.2020.23
DO  - 10.2991/msie-19.2020.23
ID  - Huang2020/01
ER  -