How to carry out market research in large-data-era enterprise
- 10.2991/msie-19.2020.23How to use a DOI?
- Big Data Age; Enterprise; Market Research
In the traditional market research data, the enterprise is the main user, but in the large data age, whether the data is collected, or the way of processing the data, there has been a great change, and the market research in the big data era is different from that in the past, However, the appearance of the big data era does not hinder the development of the enterprise, but it has promoted the market research activities of the enterprise, and the paper analyzes and discusses the market research of the enterprise mainly under the background of big data.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mei Huang PY - 2020/01 DA - 2020/01 TI - How to carry out market research in large-data-era enterprise BT - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019) PB - Atlantis Press SP - 110 EP - 112 SN - 2352-5428 UR - https://doi.org/10.2991/msie-19.2020.23 DO - 10.2991/msie-19.2020.23 ID - Huang2020/01 ER -