Analysis of the Influence of E-commerce on the Innovative Development of Marketing

DOI

10.2991/msie-19.2020.24How to use a DOI?

Keywords

E-commerce; Innovation and Development; Marketing; Influence

Abstract

In the continuous development of society and the continuous innovation of science and technology, it is obvious that the development of e-commerce is really rapid, but its development, at the same time, has led to the development of many industries, but also brought a lot of challenges. Under its leadership, the economic changes in the market more diverse, for the economic development of innovation to provide a source of power, greatly accelerated the economic renewal. Therefore, this article makes the corresponding analysis and view on the marketing of e-commerce, and tries to show and display its great potential.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiulian Sun
PY  - 2020/01
DA  - 2020/01
TI  - Analysis of the Influence of E-commerce on the Innovative Development of Marketing
BT  - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
PB  - Atlantis Press
SP  - 113
EP  - 115
SN  - 2352-5428
UR  - https://doi.org/10.2991/msie-19.2020.24
DO  - 10.2991/msie-19.2020.24
ID  - Sun2020/01
ER  -