Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)

Research on the Application of LED Media Building Curtain Wall in Urban Outdoor Advertising

Authors
Lin Li, Wei Zhang, Lin Liu
Corresponding Author
Lin Li
Available Online January 2020.
DOI
https://doi.org/10.2991/msie-19.2020.43How to use a DOI?
Keywords
LED advertising, Outdoor advertising, Interactive design, Sustainable development.
Abstract

As a new form of outdoor advertising, LED media building curtain wall has become an important carrier of modern advertising communication. It is a combination of art, media, advertising and technology. Through the analysis of the working principle of LED media building curtain wall, this paper elaborates the application of LED media curtain wall in urban outdoor advertising, and proposes the future development trend of LED media curtain wall advertising. It will have the functions of outdoor advertising and new media advertising, and exert its strong economic pulling effect in the field of outdoor advertising. On the one hand, the content will tend to be public welfare; on the other hand, with the development of artificial intelligence technology in the form of advertising, it will move towards to interactive experience communication. The media building curtain wall advertisement which created by using new media technology not only blends with the surrounding atmosphere, but also beautifies the urban environment while allowing consumers to accept advertising information and enhancing the advertiser's brand communication value.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2020
ISBN
978-94-6252-893-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/msie-19.2020.43How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lin Li
AU  - Wei Zhang
AU  - Lin Liu
PY  - 2020/01
DA  - 2020/01
TI  - Research on the Application of LED Media Building Curtain Wall in Urban Outdoor Advertising
BT  - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
PB  - Atlantis Press
SP  - 195
EP  - 199
SN  - 2352-5428
UR  - https://doi.org/10.2991/msie-19.2020.43
DO  - https://doi.org/10.2991/msie-19.2020.43
ID  - Li2020/01
ER  -