Research on the guidance of Internet public opinion in the era of big data——Take the case of “Haidilao hot pot Rat event”
- 10.2991/msie-19.2020.44How to use a DOI?
- Big data, Network, Public opinion
In the era of big data, People’s way of life and the way of information dissemination is changing dramatically. Under the background of the current era, the traditional way of news communication has been greatly impacted. Besides, the new media, represented by network media, is constantly rising, which has brought great adjustments to the governance of public opinion in China. In the era of big data, there is a large amount of information in the Internet, and the network news media has a strong ability in guiding public opinions. In addition, the highly emotional and unrational quality of internet users make the control of network public opinion even harder. Therefore, this paper will take “Haidilao hot pot Rat event” as an example, trying to explore the effective way of public opinion governance in the era of big data from the perspective of network public opinion guidance.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chunjuan Wang AU - Xiao Zhu PY - 2020/01 DA - 2020/01 TI - Research on the guidance of Internet public opinion in the era of big data——Take the case of “Haidilao hot pot Rat event” BT - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019) PB - Atlantis Press SP - 200 EP - 204 SN - 2352-5428 UR - https://doi.org/10.2991/msie-19.2020.44 DO - 10.2991/msie-19.2020.44 ID - Wang2020/01 ER -