Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)

Research on the guidance of Internet public opinion in the era of big data——Take the case of “Haidilao hot pot Rat event”

Authors
Chunjuan Wang, Xiao Zhu
Corresponding Author
Chunjuan Wang
Available Online January 2020.
DOI
https://doi.org/10.2991/msie-19.2020.44How to use a DOI?
Keywords
Big data, Network, Public opinion
Abstract

In the era of big data, People’s way of life and the way of information dissemination is changing dramatically. Under the background of the current era, the traditional way of news communication has been greatly impacted. Besides, the new media, represented by network media, is constantly rising, which has brought great adjustments to the governance of public opinion in China. In the era of big data, there is a large amount of information in the Internet, and the network news media has a strong ability in guiding public opinions. In addition, the highly emotional and unrational quality of internet users make the control of network public opinion even harder. Therefore, this paper will take “Haidilao hot pot Rat event” as an example, trying to explore the effective way of public opinion governance in the era of big data from the perspective of network public opinion guidance.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2020
ISBN
978-94-6252-893-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/msie-19.2020.44How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chunjuan Wang
AU  - Xiao Zhu
PY  - 2020/01
DA  - 2020/01
TI  - Research on the guidance of Internet public opinion in the era of big data——Take the case of “Haidilao hot pot Rat event”
BT  - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
PB  - Atlantis Press
SP  - 200
EP  - 204
SN  - 2352-5428
UR  - https://doi.org/10.2991/msie-19.2020.44
DO  - https://doi.org/10.2991/msie-19.2020.44
ID  - Wang2020/01
ER  -