Proceedings of the 2014 International Conference on Management Science and Management Innovation

Leading Competition with Innovation and Technology in New Product Development – A Case Study

Authors
Jia-Qin Yang, Michael Blain, Kevin Bowles, Jeff Hoptroff, Brenton Marona
Corresponding Author
Jia-Qin Yang
Available Online June 2014.
DOI
https://doi.org/10.2991/msmi-14.2014.115How to use a DOI?
Keywords
IT industry, Innovation, Competition in high-tech industry.
Abstract
As the demand for more innovation in those high-Tech industry and worldwide trend in developing new products and services, especially in today’s Internet era, the competition among these large international IT and computer producers and related companies becomes more intensified with a new focus – while still need to keep an eye on those traditional performance measures like low cost and better quality. This paper presents a case study – how the current international leader in the industry have been able to compete in such a new international environment through their innovation and new technology focus with some meaningful insights and managerial implications.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
June 2014
ISBN
978-94-6252-015-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-14.2014.115How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jia-Qin Yang
AU  - Michael Blain
AU  - Kevin Bowles
AU  - Jeff Hoptroff
AU  - Brenton Marona
PY  - 2014/06
DA  - 2014/06
TI  - Leading Competition with Innovation and Technology in New Product Development – A Case Study
PB  - Atlantis Press
SP  - 644
EP  - 653
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-14.2014.115
DO  - https://doi.org/10.2991/msmi-14.2014.115
ID  - Yang2014/06
ER  -