The Study of the Green Marketing and Sustainable Development
- 10.2991/msmi-15.2015.32How to use a DOI?
- Sustainable development, Green marketing, Strategy.
With the development of modern industry and the prosperity society, our living environment has been getting worse. And people have to rethink about their actions. In order to make the sustainable development come true in the harmonious environment, society put higher requirement about the enterprise production and the green marketing. First, this paper introduces the connotation of the green marketing and the sustainable development. Then, that clarifies the relationship of the green marketing and the sustainable development. Finally, that puts forward the strategies in order to realize social sustainable development and green marketing.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hai-Jin Ji AU - Shao-Hua Liu PY - 2015/08 DA - 2015/08 TI - The Study of the Green Marketing and Sustainable Development BT - Proceedings of the 2015 International Conference on Management Science and Management Innovation PB - Atlantis Press SP - 171 EP - 174 SN - 2352-5428 UR - https://doi.org/10.2991/msmi-15.2015.32 DO - 10.2991/msmi-15.2015.32 ID - Ji2015/08 ER -