Evaluation on the Synergistic Effect of Production, Sales and R & D after Enterprise's M & A

DOI

10.2991/msmi-15.2015.37How to use a DOI?

Keywords

Enterprise's M & A (mergers and acquisitions), Synergistic effect of production, Sales and R & D (research and development), Evaluation system, PAN model.

Abstract

In the current economic environment, synergy is becoming a trend of business management and research on evaluating synergistic effect of enterprises is in need. So the author innovatively established an evaluation model of production, sales and R&D synergistic effect from the positive and negative synergistic effect aspects. In the consideration of enterprises' stakeholders' interests, enterprises' risks and development prospects, 6 primary indexes and 34 secondary indexes were selected with the method of questionnaire survey. Then AHP method and experts scoring are adopted to design the scoring criteria and calculate the weight of indexes. Finally an evaluation model named PAN was established to evaluate the production, sales and R&D synergistic effect. The established model can help enterprises identify their advantages and disadvantages, and it plays an important role in optimizing the enterprises' synergistic management.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xin Mei
AU  - Yun-Mei Li
AU  - Yang Hu
AU  - Yong-Cheng Zhu
PY  - 2015/08
DA  - 2015/08
TI  - Evaluation on the Synergistic Effect of Production, Sales and R & D after Enterprise's M & A
BT  - Proceedings of the 2015 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 195
EP  - 199
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.37
DO  - 10.2991/msmi-15.2015.37
ID  - Mei2015/08
ER  -