Evaluation on the Synergistic Effect of Production, Sales and R & D after Enterprise's M & A
- 10.2991/msmi-15.2015.37How to use a DOI?
- Enterprise's M & A (mergers and acquisitions), Synergistic effect of production, Sales and R & D (research and development), Evaluation system, PAN model.
In the current economic environment, synergy is becoming a trend of business management and research on evaluating synergistic effect of enterprises is in need. So the author innovatively established an evaluation model of production, sales and R&D synergistic effect from the positive and negative synergistic effect aspects. In the consideration of enterprises' stakeholders' interests, enterprises' risks and development prospects, 6 primary indexes and 34 secondary indexes were selected with the method of questionnaire survey. Then AHP method and experts scoring are adopted to design the scoring criteria and calculate the weight of indexes. Finally an evaluation model named PAN was established to evaluate the production, sales and R&D synergistic effect. The established model can help enterprises identify their advantages and disadvantages, and it plays an important role in optimizing the enterprises' synergistic management.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xin Mei AU - Yun-Mei Li AU - Yang Hu AU - Yong-Cheng Zhu PY - 2015/08 DA - 2015/08 TI - Evaluation on the Synergistic Effect of Production, Sales and R & D after Enterprise's M & A BT - Proceedings of the 2015 International Conference on Management Science and Management Innovation PB - Atlantis Press SP - 195 EP - 199 SN - 2352-5428 UR - https://doi.org/10.2991/msmi-15.2015.37 DO - 10.2991/msmi-15.2015.37 ID - Mei2015/08 ER -