Research on the Impact Mechanism between Logistics Service Innovation and Online Customer Repurchase Intention
- 10.2991/msmi-15.2015.47How to use a DOI?
- Logistics service innovation, Repurchase intention, Order fulfillment quality, Customer satisfaction.
Logistics service is an important part of online shopping consumers’ perception and evaluation, which is also a critical factor for repurchase intention in E-commerce. This study aims to answer the basic question “how logistics service innovation influences online shopping customers’ repurchase intention”. Based on a theoretical presumption, this study selects four representative websites as research cases and includes product type as a moderator to analyze the impact of three dimensions of logistics service innovation: quickness, interaction and reliability on customer repurchase intention.9 hypotheses are proposed to construct a theoretical framework. The results find that logistics service quickness; interaction and reliability have a positive effect on customers repurchase intention through the mediating role of order fulfillment quality perception and customer satisfaction.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dan Lin AU - Rui Zhang PY - 2015/08 DA - 2015/08 TI - Research on the Impact Mechanism between Logistics Service Innovation and Online Customer Repurchase Intention BT - Proceedings of the 2015 International Conference on Management Science and Management Innovation PB - Atlantis Press SP - 251 EP - 260 SN - 2352-5428 UR - https://doi.org/10.2991/msmi-15.2015.47 DO - 10.2991/msmi-15.2015.47 ID - Lin2015/08 ER -