Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)

The Study on Research and Development Decision Process of Fashion Small and Medium-sized Enterprises

Authors
Yanwen Ruan, Liwen Gu, Wen Gu, Xiaogang Liu
Corresponding Author
Yanwen Ruan
Available Online June 2017.
DOI
https://doi.org/10.2991/msmi-17.2017.10How to use a DOI?
Keywords
fashion; small and medium-sized enterprises; research and development; cross module; decision process
Abstract
Development and research of new products in fashion small and medium-sized enterprises often lacks of standard. Disarrangement of the developing decision process has the negative effect on their growth and marketing performance. In order to offering a reference decision making standard for them, a cross module decision managing process model is established. It is structured based on the new product developing business process, and also based on the interviews on twelve fashion small and medium-sized enterprises. Besides the model, three main research results are also obtained as following. Four decision modules are extracted. Important decision points are refined. And decision process with information flow and sequence flow is clarified.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yanwen Ruan
AU  - Liwen Gu
AU  - Wen Gu
AU  - Xiaogang Liu
PY  - 2017/06
DA  - 2017/06
TI  - The Study on Research and Development Decision Process of Fashion Small and Medium-sized Enterprises
BT  - Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)
PB  - Atlantis Press
SP  - 41
EP  - 45
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-17.2017.10
DO  - https://doi.org/10.2991/msmi-17.2017.10
ID  - Ruan2017/06
ER  -