The Study on Research and Development Decision Process of Fashion Small and Medium-sized Enterprises
Yanwen Ruan, Liwen Gu, Wen Gu, Xiaogang Liu
Available Online June 2017.
- https://doi.org/10.2991/msmi-17.2017.10How to use a DOI?
- fashion; small and medium-sized enterprises; research and development; cross module; decision process
- Development and research of new products in fashion small and medium-sized enterprises often lacks of standard. Disarrangement of the developing decision process has the negative effect on their growth and marketing performance. In order to offering a reference decision making standard for them, a cross module decision managing process model is established. It is structured based on the new product developing business process, and also based on the interviews on twelve fashion small and medium-sized enterprises. Besides the model, three main research results are also obtained as following. Four decision modules are extracted. Important decision points are refined. And decision process with information flow and sequence flow is clarified.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yanwen Ruan AU - Liwen Gu AU - Wen Gu AU - Xiaogang Liu PY - 2017/06 DA - 2017/06 TI - The Study on Research and Development Decision Process of Fashion Small and Medium-sized Enterprises BT - Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017) PB - Atlantis Press SP - 41 EP - 45 SN - 2352-5428 UR - https://doi.org/10.2991/msmi-17.2017.10 DO - https://doi.org/10.2991/msmi-17.2017.10 ID - Ruan2017/06 ER -