Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)

A Study on Supply Chain Coordination Mechanism in the Environment of Consumers and Retailers Co-creation

Authors
Yingjin Lu, Jing Wang
Corresponding Author
Yingjin Lu
Available Online June 2017.
DOI
https://doi.org/10.2991/msmi-17.2017.24How to use a DOI?
Keywords
co-creation; game theory; supply chain coordination; decentralized decision-making; centralized decision-making
Abstract
With the development of the Internet, consumers have been more and more involved in the process of co-creating value. However, the research on the supply chain involves little. This paper introduces the efforts of consumers and retailers, based on Stackelberg game Model, the supply chain profit model is built, respectively, the retail price, sales volume, effort and the total profit of the supply chain are analyzed for the co-creation efforts of consumers and retailers under centralized and decentralized situation. The results show that centralized decision-making is the most effective coordination mechanism for supply chain in the context of consumer and retailer co-creation.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yingjin Lu
AU  - Jing Wang
PY  - 2017/06
DA  - 2017/06
TI  - A Study on Supply Chain Coordination Mechanism in the Environment of Consumers and Retailers Co-creation
BT  - Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)
PB  - Atlantis Press
SP  - 101
EP  - 105
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-17.2017.24
DO  - https://doi.org/10.2991/msmi-17.2017.24
ID  - Lu2017/06
ER  -