Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)

Apple Products: A Discussion of the Product Life Cycle

Authors
Wiecek-Janka Ewa, Papierz Milosz, Kornecka Martyna, Nitka Michal
Corresponding Author
Wiecek-Janka Ewa
Available Online June 2017.
DOI
https://doi.org/10.2991/msmi-17.2017.36How to use a DOI?
Keywords
Apple; MacBook; iPad; iPhone; product life cycle; brand; sales strategy; marketing strategy
Abstract

This publication details the life cycles of Apple's mobile products. Its aim is to present their influence on the life cycle of the entire brand.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
June 2017
ISBN
978-94-6252-369-2
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-17.2017.36How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wiecek-Janka Ewa
AU  - Papierz Milosz
AU  - Kornecka Martyna
AU  - Nitka Michal
PY  - 2017/06
DA  - 2017/06
TI  - Apple Products: A Discussion of the Product Life Cycle
BT  - Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)
PB  - Atlantis Press
SP  - 159
EP  - 164
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-17.2017.36
DO  - https://doi.org/10.2991/msmi-17.2017.36
ID  - Ewa2017/06
ER  -