Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)

Apple Products: A Discussion of the Product Life Cycle

Authors
Wiecek-Janka Ewa, Papierz Milosz, Kornecka Martyna, Nitka Michal
Corresponding Author
Wiecek-Janka Ewa
Available Online June 2017.
DOI
https://doi.org/10.2991/msmi-17.2017.36How to use a DOI?
Keywords
Apple; MacBook; iPad; iPhone; product life cycle; brand; sales strategy; marketing strategy
Abstract
This publication details the life cycles of Apple's mobile products. Its aim is to present their influence on the life cycle of the entire brand.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Wiecek-Janka Ewa
AU  - Papierz Milosz
AU  - Kornecka Martyna
AU  - Nitka Michal
PY  - 2017/06
DA  - 2017/06
TI  - Apple Products: A Discussion of the Product Life Cycle
BT  - Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)
PB  - Atlantis Press
SP  - 159
EP  - 164
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-17.2017.36
DO  - https://doi.org/10.2991/msmi-17.2017.36
ID  - Ewa2017/06
ER  -