The Research on Competitive Environment Analysis and Marketing Strategy of Power Sales Company Established By Power Grid Enterprise Based on Electric Power Reform

DOI

10.2991/msmi-17.2017.75How to use a DOI?

Keywords

Electric power reform; Electric Power Market; Marketing strategy; Power Sales Company

Abstract

The new reform has brought new challenges and opportunities to the power grid enterprise. The establishment of its power sales company has certain risks and the marketing strategy will be directly related to the survival prospects of the power grid companies and the electricity sales company. Based on the analysis of macro environment and microcosmic environment, combined with enterprise's strategic management and marketing's 4Ps theory analysis, this paper expounds the specific marketing strategy of grid companies to set up sales companies under the background of power reform, and provides reference for the marketing strategy of such kind of sales companies.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ningning Zhao
PY  - 2017/06
DA  - 2017/06
TI  - The Research on Competitive Environment Analysis and Marketing Strategy of Power Sales Company Established By Power Grid Enterprise Based on Electric Power Reform
BT  - Proceedings of the 2017 International Conference on Management Science and Management Innovation (MSMI 2017)
PB  - Atlantis Press
SP  - 333
EP  - 337
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-17.2017.75
DO  - 10.2991/msmi-17.2017.75
ID  - Zhao2017/06
ER  -