Intellectual Property Management of E-commerce Enterprises -- From a Policy Driven Perspective
- 10.2991/msmi-18.2018.26How to use a DOI?
- E-commerce, Intellectual property, Management.
China is currently the world’s largest E-Commerce market. With a forecasted compound annual growth rate in double digits, online retailing is expected to grow from 17% of total retail sales in 2017 to 25% by 2020. E-Commerce, more than other business systems, often involves selling products and services that are based on intellectual property, e.g. its searching engine, software, domain names, databases, etc. Therefore, the management of intellectual property is critically important for E-Commerce enterprises. This paper analyses the current status of E-Commerce development in China, the intellectual property issues aroused by E-Commerce and how should E-Commerce business operators manage their IP portfolios and strategies to enhance its business.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ke-Xin YANG AU - Jing-Jing ZHENG PY - 2018/04 DA - 2018/04 TI - Intellectual Property Management of E-commerce Enterprises -- From a Policy Driven Perspective BT - Proceedings of the 2018 5th International Conference on Management Science and Management Innovation (MSMI 2018) PB - Atlantis Press SP - 143 EP - 148 SN - 2352-5428 UR - https://doi.org/10.2991/msmi-18.2018.26 DO - 10.2991/msmi-18.2018.26 ID - YANG2018/04 ER -