From Collapse to Collaboration: AI, Advertising Disruption, and the Future of Media Sustainability in Emerging Economies

DOI

10.2991/978-2-38476-505-8_25How to use a DOI?

Keywords

democratic resilience; digital media disruption; generative AI; media sustainability; public trust

Abstract

This conceptual study examines the disruptive impact of generative artificial intelligence (AI) on advertising-driven media models in emerging economies, specifically focusing on Indonesia. The research identifies a pressing problem: the increasing use of algorithmic content creation and targeted advertising has intensified financial instability among traditional media outlets, weakened public trust, and eroded democratic resilience. This study aims to investigate these dynamics and their broader implications for the sustainability of independent journalism in the digital age. This research employs a qualitative and comparative approach. The analysis synthesised data from institutional reports and recent case developments, incorporating comparative insights from Australia and Singapore to contextualise reform possibilities. The study proposed collaborative governance frameworks involving media actors, academia, and civil society as a strategic pathway to counteract these disruptions. Key findings showed that the absence of adaptive regulatory mechanisms and public-interest funding models had left Indonesia’s media landscape particularly vulnerable to AI-induced volatility. In conclusion, this study emphasised the urgency of long-term digital media reforms rooted in inclusivity, sustainability, and knowledge-sharing to protect democratic institutions and rebuild public confidence in news systems.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Alvin Alvin
AU  - Agatha Agatha
AU  - Muhamad Reyhansa
PY  - 2025
DA  - 2025/12/12
TI  - From Collapse to Collaboration: AI, Advertising Disruption, and the Future of Media Sustainability in Emerging Economies
BT  - Proceedings of the 7th Open Society Conference 2025 (OSC 2025)
PB  - Atlantis Press
SP  - 309
EP  - 321
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-505-8_25
DO  - 10.2991/978-2-38476-505-8_25
ID  - Alvin2025
ER  -