Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)

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The Impact of Perceived Risk, Satisfaction and Price Image on Repurchase Intention Using Mobile Commerce (M-Commerce): Case Study of Urban Communities in West Sumatera

Authors
Verselly Nisaa1, Perengki Susanto2
1,2Management Department, Faculty of Economics, Universitas Negeri Padang
*Coresponding author. Email: nisaaverselly89@gmail.com
Corresponding Author
Verselly Nisaa
Available Online 23 November 2021.
DOI
10.2991/aebmr.k.211117.090How to use a DOI?
Keywords
repurchase intention; perceived risk; satisfaction; price image; m-commerce
Abstract

Using a smartphone has made many activities, including shopping, much easier. M-commerce is currently the most popular, as shopping is now as simple as clicking a button. As a result, m-commerce companies face hurdles in remaining competitive. The purpose of this study is to look at how perceived risk, satisfaction, and pricing image affect m-commerce repurchase intent. The research was carried out in West Sumatera, with 290 persons filling out the questionnaires. Data analysis is performed using Smart-PLS 3.0. The results indicate that satisfaction and price image have impact on repurchase intention. However, the perceived risk appeared as an insignificant determinant of repurchase intention.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
23 November 2021
ISBN
10.2991/aebmr.k.211117.090
ISSN
2352-5428
DOI
10.2991/aebmr.k.211117.090How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Verselly Nisaa
AU  - Perengki Susanto
PY  - 2021
DA  - 2021/11/23
TI  - The Impact of Perceived Risk, Satisfaction and Price Image on Repurchase Intention Using Mobile Commerce (M-Commerce): Case Study of Urban Communities in West Sumatera
BT  - Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
PB  - Atlantis Press
SP  - 433
EP  - 439
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.090
DO  - 10.2991/aebmr.k.211117.090
ID  - Nisaa2021
ER  -