Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)

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Marketing to Millennials:

University Marketing by Social Media

Authors
Okki Trinanda1, *, Astri Yuza Sari2
1,2Universitas Negeri Padang, Padang, Indonesia
*Corresponding Author. Email: okki.trinanda@fe.unp.ac.id
Corresponding Author
Okki Trinanda
Available Online 23 November 2021.
DOI
10.2991/aebmr.k.211117.096How to use a DOI?
Keywords
Marketing; Advertising; Digital Media Ads; Brand Awareness; University Marketing
Abstract

This study aims to analyze the influence of digital media on UNP’s Brand Awareness for its prospective students in Padang. The results showed that: (1) Most of UNP’s student candidates in Padang stated that Digital Media Ads such as Facebook, Instagram, Twitter, Website, YouTube, and Blog are not effective to raise UNP’s brand awareness. (2) Digital Media Ads such as Facebook, Twitter, and Website have no significant effect on UNP’s brand awareness for its prospective students. (3) Digital Media advertisements such as Instagram, YouTube, and Blog significantly influenced UNP’s brand awareness for its prospective students.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
23 November 2021
ISBN
10.2991/aebmr.k.211117.096
ISSN
2352-5428
DOI
10.2991/aebmr.k.211117.096How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Okki Trinanda
AU  - Astri Yuza Sari
PY  - 2021
DA  - 2021/11/23
TI  - Marketing to Millennials:
BT  - Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
PB  - Atlantis Press
SP  - 481
EP  - 487
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.096
DO  - 10.2991/aebmr.k.211117.096
ID  - Trinanda2021
ER  -