Product Attribute Satisfaction Towards the Interest of Repurchase a Palm Sugar

DOI

10.2991/aebmr.k.211117.079How to use a DOI?

Keywords

Product attributes; Purchase interest; Brand; Labeling; Packaging

Abstract

Palm sugar is a product that can improve the economy of society with innovation and product development. Hence, this research aims to find out on how to develop palm sugar based on product attributes in the form of brands, packaging, and labeling towards repurchase interest. The research is conducted by using the Research and Development method with the 5D model define; design; develop; disseminate; and result. As the results, the research found that there was the existence of product dimensions that affect the buying interest of palm sugar. Furthermore, the research also found that there was the development of the brand; packaging; and label. By developing brands, packaging, and labels, the purchasing power of palm sugar in the district of Muarasipongi is also increased. Finally, it could increase the value of palm sugar to become more elegant and valuable.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Mahmud Azis Nasution
AU  - Susi Evanita
PY  - 2021
DA  - 2021/11/23
TI  - Product Attribute Satisfaction Towards the Interest of Repurchase a Palm Sugar
BT  - Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
PB  - Atlantis Press
SP  - 341
EP  - 347
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.079
DO  - 10.2991/aebmr.k.211117.079
ID  - Nasution2021
ER  -