Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)

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The Effect of Brand Quality, Brand Credibility, and Brand Attitude Toward Brand Trust on the Use of Online Transportation Services (Gojek) in Padang City

Authors
Erick Agustin Darman1, *, Abror1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author.
Corresponding Author
Erick Agustin Darman
Available Online 26 June 2023.
DOI
10.2991/978-94-6463-158-6_42How to use a DOI?
Keywords
Muslim’s view of Allah; subjective norm; perceived behavioural control; attitude; whistleblowing
Abstract

The purpose was to see the effect of Brand Quality, Brand Credibility, and Brand Attitude on Brand Trust in the use of online transportation (GOJEK) in Padang City. This type of research was quantitative research, where the researcher used measurement techniques on certain variables so as to produce conclusions that can be generalized. The research was conducted in September 2021 in Padang City. The population, namely Gojek service users from drivers who have gold stars, amounts to between 2000, the sample selection method used by the researcher was the method probability sampling. Obtained from a sample of 333 people. The sampling technique used is area sampling, which is a probability sampling method. Hypothesis Testing Data analyzed using SMARTPLS Application.

The conclusion of research results (1) There was an influence of X1 on Y. (2) There was an influence of X2 on Y. (3) There was an influence of X3 on Y. (4) There was an influence of X1 on X3. (5) There was an effect of X2 on X3. (6) There was an influence of X1 on Y with X3 as moderating. (7) There was an influence of X2 on Y with X3 as moderating.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2023
ISBN
10.2991/978-94-6463-158-6_42
ISSN
2352-5428
DOI
10.2991/978-94-6463-158-6_42How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Erick Agustin Darman
AU  - Abror
PY  - 2023
DA  - 2023/06/26
TI  - The Effect of Brand Quality, Brand Credibility, and Brand Attitude Toward Brand Trust on the Use of Online Transportation Services (Gojek) in Padang City
BT  - Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
PB  - Atlantis Press
SP  - 458
EP  - 476
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-158-6_42
DO  - 10.2991/978-94-6463-158-6_42
ID  - Darman2023
ER  -