Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)

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The Influence of Perceived Usefulness, Perceived Ease of Use, Internet Self-efficacy, Subjective Norms and Behavioral Control on Online Purchasing Decisions

Authors
Menik Kurnia Siwi1, *, Mentari Ritonga1, Nita Sofia1, Muhammad Hari Santoso2
1Universitas Negeri Padang, Padang, Indonesia
2Universitas PGRI Kanjuruhan Malang, Malang, Indonesia
*Corresponding author. Email: menikkurnia@gmail.com
Corresponding Author
Menik Kurnia Siwi
Available Online 26 June 2023.
DOI
10.2991/978-94-6463-158-6_46How to use a DOI?
Keywords
perceived usefulness; perceived ease of use; internet self-efficacy; subjective norms; behavioral control; online purchasing decisions
Abstract

Internet users continue to experience an increase in Indonesia, including their use in online buying and selling transactions. This study aims to see the effect of perceived usefulness, perceived ease of use, internet self-efficacy, subjective norms and behavioral control on online purchasing decisions. This research uses descriptive quantitative analysis research using multiple regression method. The sample in this research is 160 students who are consumers of e-commerce with the sampling method using purposive sampling. The respondents’ criteria are 1) internet users, 2) have shopped online, 3) have internet network devices to access e-commerce sites. The research instrument used a valid questionnaire and analyzed using a Likert scale. The results showed that the dependent variable perceived usefulness, perceived ease of use, internet self-efficacy, subjective norms, behavioral control had an influence of 65.1% on the independent variables of online purchasing decisions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2023
ISBN
10.2991/978-94-6463-158-6_46
ISSN
2352-5428
DOI
10.2991/978-94-6463-158-6_46How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Menik Kurnia Siwi
AU  - Mentari Ritonga
AU  - Nita Sofia
AU  - Muhammad Hari Santoso
PY  - 2023
DA  - 2023/06/26
TI  - The Influence of Perceived Usefulness, Perceived Ease of Use, Internet Self-efficacy, Subjective Norms and Behavioral Control on Online Purchasing Decisions
BT  - Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
PB  - Atlantis Press
SP  - 514
EP  - 521
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-158-6_46
DO  - 10.2991/978-94-6463-158-6_46
ID  - Siwi2023
ER  -