Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)

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Overview of Changes in Attitudes Towards the Importance of Creative Photography Content as an E-Promotion Media for MSMEs in Pasie Nan Tigo-Koto Tangah Padang City

Authors
Yuki Fitria1, Chichi Andriani1, *, Arief Maulana1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: chichiandriani@fe.unp.ac.id
Corresponding Author
Chichi Andriani
Available Online 26 June 2023.
DOI
10.2991/978-94-6463-158-6_29How to use a DOI?
Keywords
Attitude Change; Creative Photography; E Promotion; MSMEs
Abstract

This study aims to determine the level of change in attitudes towards the importance of creative photography content as an e-promotion medium for MSMEs. The population in this study were all MSMEs in the Pasie Nan Tigo-Koto Tangah-Padang City. The sampling technique in this study used total sampling so that the sample in this study was 35 SMEs. The source of data comes from primary data, namely questionnaires. The data processing technique used descriptive analysis and Paired T test to test the differences in respondents’ attitudes. To see changes in respondents’ attitudes, the questionnaire was given 2 times. The first questionnaires was given before there was information about creative photography content and the second questionnaire was given back to participants after were given information about creative photography content. From the results of data processing, it was found that there was a change in the attitude of the respondents, namely a change in the attitude of Good to a change in Very Good attitude towards the importance of creative photography content as an E-Promotion medium.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2023
ISBN
10.2991/978-94-6463-158-6_29
ISSN
2352-5428
DOI
10.2991/978-94-6463-158-6_29How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuki Fitria
AU  - Chichi Andriani
AU  - Arief Maulana
PY  - 2023
DA  - 2023/06/26
TI  - Overview of Changes in Attitudes Towards the Importance of Creative Photography Content as an E-Promotion Media for MSMEs in Pasie Nan Tigo-Koto Tangah Padang City
BT  - Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
PB  - Atlantis Press
SP  - 319
EP  - 323
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-158-6_29
DO  - 10.2991/978-94-6463-158-6_29
ID  - Fitria2023
ER  -