Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)

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The Effect of Competitiveness of SNS Use, Trust of SNS Use, Usefulness of SNS Use, Perceived Ease of Use, and Perceived Privacy Risk on Sustainable Entrepreneurial Intentions Through Perceived Desirability Ent Self-efficacy (Study on Students in Padang City)

Authors
Khofifah Nur1, *, Abror1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: khofifa390@gmail.com
Corresponding Author
Khofifah Nur
Available Online 26 June 2023.
DOI
10.2991/978-94-6463-158-6_30How to use a DOI?
Keywords
Competitiveness of SNS use; Trust of SNS use; Usefulness of SNS use; Perceived Ease of use; Perceived Privacy Risk; Sustainable Entrepreneurial Intentions; Perceived Desirability and Entrepreneurial Self-Efficacy
Abstract

The purpose of this study was to determine the Effect of Competitiveness of SNS use, Trust of SNS use, Usefulness of SNS use, Perceived Ease of use, and Perceived Privacy Risk on Sustainable Entrepreneurial Intentions through Perceived Desirability Moderated Entrepreneurial Self-Efficacy (Study on Students at Padang City). This type of research is causative. The population in this study were students in the city of Padang. The number of research samples was determined based on the formula of Hair et al. A total of 324 people were selected using the proportional sampling method and purposive sampling technique. The data used is the type of primary data obtained through distributing questionnaires to students in the city of Padang with predetermined criteria. The analytical method used is SEM analysis using PLS. The results showed that the competitiveness of SNS use, usefulness of SNS use, and perceived privacy risk had a significant effect on perceived desirability, while trust of SNS use, perceived ease of use had no significant effect on perceived desirability, perceived desirability had a significant effect on sustainable entrepreneurial intentions., and entrepreneurial self-efficacy does not moderate the relationship between perceived desirability and sustainable entrepreneurial intentions on students in Padang City.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2023
ISBN
10.2991/978-94-6463-158-6_30
ISSN
2352-5428
DOI
10.2991/978-94-6463-158-6_30How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Khofifah Nur
AU  - Abror
PY  - 2023
DA  - 2023/06/26
TI  - The Effect of Competitiveness of SNS Use, Trust of SNS Use, Usefulness of SNS Use, Perceived Ease of Use, and Perceived Privacy Risk on Sustainable Entrepreneurial Intentions Through Perceived Desirability Ent Self-efficacy (Study on Students in Padang City)
BT  - Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
PB  - Atlantis Press
SP  - 324
EP  - 339
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-158-6_30
DO  - 10.2991/978-94-6463-158-6_30
ID  - Nur2023
ER  -