Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)

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Whether e-WOM is Important to Increase Re-Visit Intention on West Sumatera’s Attraction?

Authors
Astri Yuza Sari, Okki Trinanda, Fitria Ridhaningsih, Tri Rachmat Riski
Corresponding Author
Astri Yuza Sari
Available Online 27 November 2020.
DOI
10.2991/aebmr.k.201126.079How to use a DOI?
Keywords
natural attraction, artificial attraction, e-wom, re-visit intention
Abstract

Social media is the choice of business owners as a promotional media. Sometimes, customer posts and tag the place of business in their social media are reposted as a form of customer engagement. The business owner hopes, it will make customers revisit, besides its apart of promotion for other potential customers. This also happens to some tourist destination to attract revisit intention. This research will discuss about the role of tourist attraction towards revisit intention directly and the role of tourist attraction towards revisit intention through e-WOM. In this research was conducted in several tourist destinations in West Sumatra and involve 500 respondents selected by accidental sampling. Data processing is performed using Smart PLS 3.2.8. The results of this study indicate that natural and artificial attraction directly have a significant effect on revisit intention, but natural attraction has a significant negative effect on revisit intention through e-WOM and artificial attraction has no significant effect on revisit intention through e-WOM.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
27 November 2020
ISBN
10.2991/aebmr.k.201126.079
ISSN
2352-5428
DOI
10.2991/aebmr.k.201126.079How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Astri Yuza Sari
AU  - Okki Trinanda
AU  - Fitria Ridhaningsih
AU  - Tri Rachmat Riski
PY  - 2020
DA  - 2020/11/27
TI  - Whether e-WOM is Important to Increase Re-Visit Intention on West Sumatera’s Attraction?
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 715
EP  - 722
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.079
DO  - 10.2991/aebmr.k.201126.079
ID  - Sari2020
ER  -