Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)

<Previous Article In Volume
Next Article In Volume>

The Effect of Social Media, Word of Mouth on the Destination Image and Its Impact on the Visit Decision to Tourism Destinations in City of Padang

Authors
Utari Ardilla Ica Putri, Yasri
Corresponding Author
Utari Ardilla Ica Putri
Available Online 27 November 2020.
DOI
10.2991/aebmr.k.201126.076How to use a DOI?
Keywords
Social Media, WOM, Destination Image, Visiting Decision
Abstract

The purpose of this study is to find out the influence of social media on the destination image and impact on the visit decision, the influence of word og mouth on the destination image and the impact on the decision to visit, the influence of the destination image on the decision to visit a tourist destination in the city of Padang. The form of this research is quantitative research. The population of this research is people who have never visited tourist destinations in Padang but know about tourist destinations in Padang. This study uses a purposive sampling technique with a total of 150 respondents. Data collection using a questionnaire with a Likert scale. The analysis technique used is SEM and uses SmartPLS analysis. This research found that The analysis showed that social media has a positive and significant effect on the destination’s image. word of mouth has no significant effect on destination image. social media has no on significant effect on visiting decisions. Word of mouth has no significant on visiting decisions. Destination image has a significant effect on visiting decisions.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
27 November 2020
ISBN
10.2991/aebmr.k.201126.076
ISSN
2352-5428
DOI
10.2991/aebmr.k.201126.076How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Utari Ardilla Ica Putri
AU  - Yasri
PY  - 2020
DA  - 2020/11/27
TI  - The Effect of Social Media, Word of Mouth on the Destination Image and Its Impact on the Visit Decision to Tourism Destinations in City of Padang
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 686
EP  - 695
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.076
DO  - 10.2991/aebmr.k.201126.076
ID  - Putri2020
ER  -