Marketing Channel Efficiency of Dairy Cow Milk in Bogor Livestock Business Area
- 10.2991/aebmr.k.220702.033How to use a DOI?
- cooperative; milk; marketing efficiency; marketing channel
Livestock Business Area in Bogor District was built to increase volume of dairy cow milk production. Efficient milk distribution also needed to improve the performance of dairy farming business. The research aimed to analyse the marketing channel and efficiency of milk distribution in Bogor Livestock Business Area. The measurement used in this study were the farmer’s share, marketing margin, and B/C ratio. There were 47 respondents of dairy farmers involved in this research. The results of this study indicated that there were four marketing channels of fresh dairy products. The most used channel was the first channel (Dairy Farmer – Cooperative – Milk Processing Industry). The cooperative and farmers has a strategic role in maintaining the quality and volume of dairy cow milk distributed. Dairy farmers should maintain the quality of the milk produced to increase the price in dairy farmer level. Excellent quality of milk from the dairy farmer will improve the cooperative bargaining position when dealing price with the milk processing industry. The highest farmer’s share occurred when dairy farmers sold fresh milk directly to the end consumers. Marketing institutions should maximize online platform and social media to create new customer.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Sri Yuniati Putri Koes Hardini AU - Abel Gandhy PY - 2022 DA - 2022/07/21 TI - Marketing Channel Efficiency of Dairy Cow Milk in Bogor Livestock Business Area BT - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021) PB - Atlantis Press SP - 217 EP - 224 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220702.033 DO - 10.2991/aebmr.k.220702.033 ID - KoesHardini2022 ER -