Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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Marketing Channel Efficiency of Dairy Cow Milk in Bogor Livestock Business Area

Authors
Sri Yuniati Putri Koes Hardini1, Abel Gandhy2, *
1Terbuka Univeristy, Banten, Indonesia
2Surya University, Banten, Indonesia
*Corresponding author. Email: abel.ganhy@surya.ac.id
Corresponding Author
Abel Gandhy
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.033How to use a DOI?
Keywords
cooperative; milk; marketing efficiency; marketing channel
Abstract

Livestock Business Area in Bogor District was built to increase volume of dairy cow milk production. Efficient milk distribution also needed to improve the performance of dairy farming business. The research aimed to analyse the marketing channel and efficiency of milk distribution in Bogor Livestock Business Area. The measurement used in this study were the farmer’s share, marketing margin, and B/C ratio. There were 47 respondents of dairy farmers involved in this research. The results of this study indicated that there were four marketing channels of fresh dairy products. The most used channel was the first channel (Dairy Farmer – Cooperative – Milk Processing Industry). The cooperative and farmers has a strategic role in maintaining the quality and volume of dairy cow milk distributed. Dairy farmers should maintain the quality of the milk produced to increase the price in dairy farmer level. Excellent quality of milk from the dairy farmer will improve the cooperative bargaining position when dealing price with the milk processing industry. The highest farmer’s share occurred when dairy farmers sold fresh milk directly to the end consumers. Marketing institutions should maximize online platform and social media to create new customer.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
10.2991/aebmr.k.220702.033
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.033How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Sri Yuniati Putri Koes Hardini
AU  - Abel Gandhy
PY  - 2022
DA  - 2022/07/21
TI  - Marketing Channel Efficiency of Dairy Cow Milk in Bogor Livestock Business Area
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 217
EP  - 224
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.033
DO  - 10.2991/aebmr.k.220702.033
ID  - KoesHardini2022
ER  -