Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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Citizen’s Perception on Korea Hallyu Gastrodiplomacy: A Netnography Research

Authors
Yana Respati Dewi1, , Arum Prasasti2, Cesya Rizkika Parahiyanti3
1,2,3Universitas Negeri Malang
Corresponding Author. Email: yana.respati.fe@um.ac.id
Corresponding Author
Yana Respati Dewi
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.031How to use a DOI?
Keywords
Korea Hallyu; Gastrodiploacy; Netnography
Abstract

This study aims to analyze the effectiveness of gastrodiplomacy that has been carried out by Korea in Indonesia through the entertainment industry. Korean wave or Korean culture is currently growing rapidly and expanding globally in recent years. The existence of this information tends to be accepted by people from various circles, one of which is in Indonesia, its impact can be felt in everyday life. There are so many Indonesian cuisines that have adapted the typical Korean taste. Even fast food which is a franchise license from the superpower America also adopts a distinctive Korean taste for their processed foods such as bulgogi or Korean spicy-samyang. This study was conducted using a qualitative. The data analysis from social media Platform. The results showed that the gastrodiplomacy carried out by Korea has succeeded in the world of entertainment. Food and Beverage Industries field that serve Korean specialties have started to dominate the Indonesian market both with the concept of dine-in and even instant food. Not only has an impact on Indonesian people’s knowledge of Korean culture, the success of this gastrodiplomacy has also provided benefits in the Korean tourism sector. There is an increase of up to 60% every year. In 2017 the number of Indonesian tourists visiting Korea reached 20,114 people, while in 2018 it reached 30,365 people.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.031How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Yana Respati Dewi
AU  - Arum Prasasti
AU  - Cesya Rizkika Parahiyanti
PY  - 2022
DA  - 2022/07/21
TI  - Citizen’s Perception on Korea Hallyu Gastrodiplomacy: A Netnography Research
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 207
EP  - 211
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.031
DO  - 10.2991/aebmr.k.220702.031
ID  - Dewi2022
ER  -