Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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The Effect of Tourism Service Marketing Mix, Destination Image and Tourist Motivation on Tourist Satisfaction Tourism in Bukit Khayangan Tourism Object Sungai Penuh City, Jambi Province

Authors
Relifra Relifra1, *, Yunia Wardi2
12Management Department, Faculty of Economics, Padang State University
*Corresponding author. Email: yasmanrelifra@gmail.com
Corresponding Author
Relifra Relifra
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.024How to use a DOI?
Keywords
Tourism Service Marketing Mix; Destination Image; Tourist Motivation; Tourist Satisfaction
Abstract

Tourism in Indonesia has a big potential and resources that doesn’t fully developed yet by government and commercial sector. Development in tourism is expected to give a benefit for society, because tourism is one of development indicator in the Indonesian economics. Tourism that expected to give a quite big contribution to economics. This research was purposed to find out the ifluence of tourism service marketing mix, destination image and tourist motivation on tourist satisfaction tourism in Bukit Khayangan Tourism Object Sungai Penuh City, Jambi Province. This research was conducted in the Bukit Khayangan, Sungai Penuh City, Jambi with 424 respondents. Data analysis is performed using SmartPLS 3.0. The result of this study the marketing mix of tourism services (products, prices, promotions, location, process and physical evidence) has a significant effect on tourist satisfaction, but people have no significant effect on tourist satisfaction. Destination image and tourist motivation have a significant effect on tourist satisfaction. The tourism service marketing mix (products, location, people and process) has a significant effect on destination image, but the tourism services marketing mix (prices, promotions and physical evidence) has no significant effect on destination image. The tourism service marketing mix (product, people, process and physical evidence) has a significant effect on tourist motivation. The tourism service marketing mix (price, location and promotion) have not significant effect on tourist motivation. Destination image has a significant effect on tourist motivation

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
10.2991/aebmr.k.220702.024
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.024How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Relifra Relifra
AU  - Yunia Wardi
PY  - 2022
DA  - 2022/07/21
TI  - The Effect of Tourism Service Marketing Mix, Destination Image and Tourist Motivation on Tourist Satisfaction Tourism in Bukit Khayangan Tourism Object Sungai Penuh City, Jambi Province
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 159
EP  - 169
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.024
DO  - 10.2991/aebmr.k.220702.024
ID  - Relifra2022
ER  -