The Effect of Consumer Ethnocentrism and Social Status on Repurchase Decision of Local Cosmetic Products in Padang City

DOI

10.2991/piceeba2-18.2019.95How to use a DOI?

Keywords

Ethnocentrism and Social Status on Repurchase Decision

Abstract

This study aims to analyze the influence of consumer ethnocentrism and social status on the repurchase decision of local cosmetic products in Padang City. This is a causal associative research to measure the relationship between some marketing variables influence another. Respondents in this study were the people of Padang City having purchased local cosmetic products. As many as 267 people were selected as the respondents. The data were analyzed using the structural equation model (SEM). The results of the study prove that: 1) Ethnocentrism has a positive and significant effect on the social status; 2) Ethnocentrism has no significant effect on the repurchase decision of local cosmetic products in Padang city; 3) Social status has a significant effect on the repurchase decision of local cosmetic products in Padang city.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mayang Larasati
AU  - Yasri Yasri
AU  - Abror Abror
PY  - 2019/04
DA  - 2019/04
TI  - The Effect of Consumer Ethnocentrism and Social Status on Repurchase Decision of Local Cosmetic Products in Padang City
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 731
EP  - 740
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.95
DO  - 10.2991/piceeba2-18.2019.95
ID  - Larasati2019/04
ER  -