Proceedings of the Fourth Prasasti International Seminar on Linguistics (Prasasti 2018)

Session: Plenary

5 articles
Proceedings Article

Applying the Cultural-conceptual Translation Model in the Commercial World of Tourism Promotion

Mohammed Zain Sulaiman
Following criticism against translated tourism promotional materials in the last few decades, scholars in the field of Translation Studies have attempted to address the issues involved and propose solutions. This study, which is an extension of the author’s earlier work on the practices and misconceptions...
Proceedings Article

The Terms of Wedding Tradition in Minangkabau Isolect in Nagari Pariangan and Its Development

Nadra Nadra
This study aims to describe the terms of wedding tradition used in Minangkabau isolect in Nagari Pariangan. Nagari Pariangan is located in Pariangan sub-district, Tanah Datar Regency, West Sumatera Province, Indonesia. There are series of events in the wedding tradition. Each of these events is different...
Proceedings Article

Language and Values: Angkot and Bus Language Decoration in Ranah Minangkabau

David Reeve
Visitors to West Sumatra are immediately charmed and struck by the passenger vans (angkot) in the city of Padang and the buses of the province of West Sumatra because of their extensive decorations, a combination of words and phrases together with symbols and pictures. These are mobile works of art and...
Proceedings Article

Multimodal Branding of Indonesian Online Promotional Discourse in Hospitality Industries

Diah Kristina
This study aims to look closelyat the branding values and semantic ties of the Indonesian online promotional discourse of hospitality industry and eventually to recognize their generic patterns, social implications and interface verbally and visually. 15 online promotional texts of flight, hotel, and...
Proceedings Article

Japanese Honorific Language in Various Domains

Ely Triasih Rahayu
Language belongs to human. In a communication, human as language owner may position themselves as messenger (speaker), message recipient (interlocutor) or as a person who is the object of speech (object of conversation). In Japanese speech community, human must implement their position in communication...