Tourism Strategies for Maintaining Tourist Visits During Emergencies in Rural Accommodations
Case Study Juwana Central District
- DOI
- 10.2991/aebmr.k.211223.007How to use a DOI?
- Keywords
- Fishery; Rural Accommodation; strategy
- Abstract
The hospitality industry has undergone significant changes with the implementation of strict health protocols in order to maintain its operations towards a new life. The hotel industry in Juwana, which was initially engaged in accommodating fishery entrepreneurs, was affected by the Covid virus which caused many restrictions on activities. The fisheries sector, which cooperates with the hotel industry in rural accommodation, is starting in the adaptation phase of a new life form. March 2020 as the start of the pandemic, the decline in hotel industry visits decreased drastically to 90% of tourists in the fisheries sector. Nationally, there was a + 67% decrease in the number of catches and exports of the fishery sector during the pandemic due to restrictions on activities (KKP, 2021). In the research that will be using an in-depth literature review based on quantitative data from the primary sources of the tourism office and the marine and fisheries service to determine the number of tourists and fish catches. The partners will be assisted at the location of the activity to make it easier to obtain data and be equipped with in-depth interviews with entrepreneurs in the fisheries sector and entrepreneurs in the rural accommodation sector affected. It is hoped that after doing this research, it will be able to provide future strategies in dealing with issues during the pandemic and it is expected to be able to become a model in making alternative strategies for relevant stakeholders in dealing with emergency conditions in Juwana.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - I Gusti Ketut Indra Pranata Darma AU - Ni Made Rai Kristina PY - 2021 DA - 2021/12/24 TI - Tourism Strategies for Maintaining Tourist Visits During Emergencies in Rural Accommodations BT - Proceedings of the Palembang Tourism Forum 2021 (PTF 2021) PB - Atlantis Press SP - 50 EP - 56 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211223.007 DO - 10.2991/aebmr.k.211223.007 ID - Darma2021 ER -