All of the articles in this proceedings volume have been presented at the Palembang Tourism Forum (PTF) Vol. II 2025 during June 17, 2025 in Palembang Polytechnic of Tourism, Indonesia. These articles have been peer reviewed by the members of the Scientific Committee and approved by the Editor-in-Chief,...

Sustainable tourism development is an idea that is quite widely recognized in tourism development. Pagar Alam has tourism potential by prioritizing stunning natural panoramas such as the Mount Dempo tea garden and several waterfalls that have received attention by the government. However, the development...

This study explores the integration of Integrated Marketing Communication (IMC) and digital marketing strategies within the context of event tourism to enhance tourist visits. Utilizing a systematic literature review (SLR) approach, the study synthesizes findings from 87 peer-reviewed articles obtained...

Cultural tourism offers travelers the opportunity to engage meaningfully with local identity, heritage, and traditional values, moving beyond passive sightseeing toward experiential immersion. Kampung Wayang, located in Wukirsari Tourism Village, Yogyakarta, stands as a living cultural space where the...

This study aims to examine the role of women’s empowerment in the development of the creative songket industry in Palembang. The songket industry is a cultural heritage that has high economic value and involves many women in its production process. Through a qualitative approach with descriptive methods,...

This study aims to analyze the impact of tourism on Local Own-source Revenue (LOR) in South Sumatra. The multiple linear regression method was used to study the impact of tourism variables represented by the number of domestic tourists, occupancy rates of star-rated and non-star-rated hotels, and retribution...

Lemang is one of the traditional Malay cuisines in Lahat Regency, especially in Tanjung Sirih Village. Residents in this village commercialize Lemang as a souvenir to represent Lahat Regency. Around 50 sellers rely on Lemang sales as their primary source of income. However, sales inconsistencies, such...

This study aims to analyze the potential of sport tourism on the economy in Palembang City. Data collection techniques through observation, interviews, field studies and literature studies, where the research subjects involve policy makers, related sports authorities, business actors and the surrounding...

Palembang City is considered to have met the criteria to become a leading service center for sports tourism, supported by the Jakabaring Sport City (JSC) sports venue in Palembang City which is in an area that is integrated with each other. The success of organizing an event is the responsibility of...

The growth and popularity of athletic events in Indonesia might cause ripple effects in the tourism and creative economy sectors. Sports are not only a need but have also become a part of people’s lifestyles. Cycling is one of the most popular leisure sports in urban areas. The Sriwijaya Gran Fondo’s...

Conventional packaging used in wet cakes has not optimally provided protection, thus impacting the safety of wet cakes and consumer convenience. Several studies on intelligent packaging formulations have been conducted, but not much has been done on consumer buying interest in the use of intelligent...

This study aims to redefine the meaning of “sport event” and “sport tourism” through a literature analysis based on bibliometric and thematic data using VOSviewer and NVivo tools. The analysis of more than 42,000 bibliographic entries from international databases shows the fundamental evolution of both...

This study explores the role of cross-cultural communication in shaping the guiding styles of Indonesian tour guides when interacting with foreign tourists. Using a qualitative approach through semi-structured interviews with professional tour guides, the research identifies key patterns in communicative...