Transformation of Chinese Tourist Consumer Behavior as a consequence of the COVID-19 Pandemic

DOI

10.2991/assehr.k.201105.050How to use a DOI?

Keywords

consumer behavior, Chinese travel services, consumer psychology, consumer behavior patterns, “COVID stress syndrome”, Chinese travelers’ anxiety triggers

Abstract

The paper examines changes in consumer preferences and psychology of Chinese travelers, determined by the COVID-19 pandemic and driven by both “COVID stress syndrome” and adaptation to changes and an attempt to establish a lost sense of rational control, and provides expert assessments of consumer behavior trends of Chinese tourists and anxiety triggers, It shows the limitations of consumer behavior and purchase decision making models to explain consumer behavior in offline and online environment and with “COVID-stress syndrome” and substantiates the need to create a comprehensive methodological tool for analyzing and evaluating consumer behavior and purchase decision-making process that takes into account both external marketing drivers and alarm triggers and studies of a new type of consumer - sollicitus homo or person of alarm.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu.A. Maltseva
AU  - Henan. Li
PY  - 2020
DA  - 2020/11/06
TI  - Transformation of Chinese Tourist Consumer Behavior as a consequence of the COVID-19 Pandemic
BT  - Proceedings of the Research Technologies of Pandemic Coronavirus Impact (RTCOV 2020)
PB  - Atlantis Press
SP  - 284
EP  - 288
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201105.050
DO  - 10.2991/assehr.k.201105.050
ID  - Maltseva2020
ER  -