Digital Marketing of Social Networks as a Factor for Sustainable Business Development During the Covid-19 Pandemic
- DOI
- 10.2991/assehr.k.220106.045How to use a DOI?
- Keywords
- The Covid-19 Pandemic; Sustainable Business Development; Digital Marketing; Social Networks
- Abstract
This article deals with the transformation of digital marketing tools used by social networks Instagram and VKontakte to support business during the COVID-19 pandemic. Digital marketing today focuses on interacting with customers and business partners in the Internet environment and is a set of marketing strategies adapted to working on the channels that appeared on the Internet. In order to keep business in the B2B and B2C markets during the pandemic, companies started an active process of digitalization [1]: small companies created their communities in social networks (48%) and started online sales, while large companies accelerated the integration of their own applications. According to AppDynamics, 65% of offline retail have implemented the deferred IT projects [2]. The authors think that changes during the pandemic affected not only the companies’ digital marketing, but also the marketing tools of the social networks themselves.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - O. I. Popova AU - N. M. Gagarina AU - T. B. Minina AU - A. A. Holodilov PY - 2022 DA - 2022/01/18 TI - Digital Marketing of Social Networks as a Factor for Sustainable Business Development During the Covid-19 Pandemic BT - Proceedings of the International Scientific and Practical Conference "Sustainable development of environment after Covid-19" (SDEC 2021) PB - Atlantis Press SP - 249 EP - 252 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220106.045 DO - 10.2991/assehr.k.220106.045 ID - Popova2022 ER -