Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)

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Construction of Basketball Short Video Bloggers Based on Fan Culture Research - An Example of Tiktok Video Team Wild Basketball Team

Authors
Chenshu Guo1, *
College of Culture and Tourism, University of Jinan, Jinan, Shandong province, China, 250000
*Corresponding author. Email: guo1246567128@163.com
Corresponding Author
Chenshu Guo
Available Online 17 January 2022.
DOI
10.2991/assehr.k.220105.103How to use a DOI?
Keywords
Basketball; Short video; Media; Fans culture
Abstract

In recent years, with the all-round application of Internet technology and the trend of using fragmented time, the short video industry has developed rapidly with the help and support of capital. With the promotion of pop-up applications such as Tiktok, Kuaishou and WeSee and the boom of various industries entering the short video field, the industrialisation of basketball has developed rapidly and basketball-related videos have gained a lot of attention, giving rise to many basketball bloggers and generating clusters of millions of fans. Based on this, this paper adopts the literature method and questionnaire method, hoping to get the corresponding results by understanding literature on basketball fan culture, analyzing the explosive basketball bloggers and interpreting the data. After literature review and questionnaire analysis, this paper summarizes the remarkable characteristics of basketball fan culture in the short video era, including identity and cultural identity, entertainment empathy, learning drive, identity consumption, and idolize culture, and puts forward some relevant suggestions on the creation of basketball short video according to the basketball fan culture. It is evidently clear from the findings that a unique style and attention to high-quality content is better ways to adapt to the development of the short video era. In this way, sports short videos can gather a large number of fans’ attention and develop better.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 January 2022
ISBN
10.2991/assehr.k.220105.103
ISSN
2352-5398
DOI
10.2991/assehr.k.220105.103How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Chenshu Guo
PY  - 2022
DA  - 2022/01/17
TI  - Construction of Basketball Short Video Bloggers Based on Fan Culture Research - An Example of Tiktok Video Team Wild Basketball Team
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 558
EP  - 563
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.103
DO  - 10.2991/assehr.k.220105.103
ID  - Guo2022
ER  -