Marketization Path of Sustainable Development of Cultural Heritage in Zhejiang Province
Authors
Luo Shu1, YuTing He2, Jiankang Zhang3, *
1,2,3School of Culture &Tourism, Zhejiang International Studies University, Hangzhou, Zhejiang 310023, China
*Corresponding author Email: zhangjk@zisu.edu.cn
Corresponding Author
Jiankang Zhang
Available Online 17 January 2022.
- DOI
- 10.2991/assehr.k.220105.190How to use a DOI?
- Keywords
- Cultural heritage; Sustainable development; Marketization path
- Abstract
Based on the relationship between cultural heritage and its market system, this paper reviews the overall background of China’s cultural heritage marketization policy and the special orientation of Zhejiang’s development, investigates the effectiveness of current domestic cultural heritage marketization practices, and provides the research of marketization path for Zhejiang’s cultural heritage to achieve sustainable development in the new era.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Luo Shu AU - YuTing He AU - Jiankang Zhang PY - 2022 DA - 2022/01/17 TI - Marketization Path of Sustainable Development of Cultural Heritage in Zhejiang Province BT - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021) PB - Atlantis Press SP - 1029 EP - 1032 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220105.190 DO - 10.2991/assehr.k.220105.190 ID - Shu2022 ER -