Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)

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Symbol Consumption in New Social Media -- Analysis of Chinese Memes

Authors
Yuqiao Liu1, *
1City University of Hongkong, Hongkong, China
*Corresponding author. Email: yuqiaoliu2-c@my.cityu.edu.hk
Corresponding Author
Yuqiao Liu
Available Online 17 January 2022.
DOI
10.2991/assehr.k.220105.242How to use a DOI?
Keywords
Visual culture; image consumption; photographic visualization; Patriotis
Abstract

As the new generation of Chinese youth subculture that is driven by the new media of the Internet, the values of visual consumerism have become morediversified, Evans and Stuart Hall (1999) state that “the mechanically and electronically reproduced image is the semantic and technical unit of the modern mass media and at the heart of post-war popular culture”i[1]. This perdition holds much truth today and the ‘meme’ is the best representative production, furthermore, meme’s cutting, fixing, magnifying, and recombining objects decentralize political power as never before. Memes have become one of the languages of social media, particularly on WeChat, Weibo and Tieba, China’s popular social media apps and platforms. Memes are a combination of text and images or pure images, and they have become a means for youth to express their emotions and collective revelry. Meme culture has changed the traditional art and aesthetic impact and to the ways in which people consume images. In this era of high meme consumption, the centralization of media has been weakened by image consumption and transformation. In a consumer society that is full of images, memes can also become a motivating factor for the consumption of consumer consumption and for increasing consumer loyalty to a brand.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 January 2022
ISBN
10.2991/assehr.k.220105.242
ISSN
2352-5398
DOI
10.2991/assehr.k.220105.242How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Yuqiao Liu
PY  - 2022
DA  - 2022/01/17
TI  - Symbol Consumption in New Social Media -- Analysis of Chinese Memes
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1312
EP  - 1317
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.242
DO  - 10.2991/assehr.k.220105.242
ID  - Liu2022
ER  -