“Community” and “Compassion”: Research on the Charity Donation Behavior of Fans of the Cultivation Department

DOI

10.2991/assehr.k.220105.208How to use a DOI?

Keywords

Community; empathy; identity; public domain; transformation mechanism

Abstract

Fans of the Cultivation Department donate to public disasters in the name of stars through the Internet platform. The large amount of fundraising and the strong ability to act have aroused widespread concern in the society. This paper studies the mechanism behind such public welfare behaviors of fans, using the research methods of online ethnography and in-depth interviews, and analyzing the collected materials through thematic analysis methods. The research found that: 1) Due to the role of “bridges” in the development of celebrities, fans A “community” network was formed around the stars of the cultivating system. Because of the existence of the core of being a celebrity, fans can express their individual demands or behaviors in a “community” way and turn them into collective actions. 2) With the support of the “community” network, empathy makes collective actions more emotional than individual actions. The two mechanisms of “community” and “empathy” finally realized the transfer of the identity of nurturing fans from the private sphere to the public sphere, thus contributing to the realization of charity donations.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Lei Qian
PY  - 2022
DA  - 2022/01/17
TI  - “Community” and “Compassion”: Research on the Charity Donation Behavior of Fans of the Cultivation Department
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1134
EP  - 1139
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.208
DO  - 10.2991/assehr.k.220105.208
ID  - Qian2022
ER  -