Bra in the New Era: A Study from the Perspective of Feminism

DOI

10.2991/assehr.k.220105.069How to use a DOI?

Keywords

bra; feminism; male gaze; bra look; in-depth interview

Abstract

The type of underwear, known as the ‘bra’, is particularly invested with meanings of femininity, sexuality, and pleasure. There is a clear connection between bra and feminism that arouses a lot of attention in academic researches. This paper examines the latest trend of bra and young women’s attitudes of buying and wearing bras taken from in-depth interviews exploring people’s ideology about feminism today. Bra in modern society is no longer a representative of sexual desire or an object that women feel embarrassed to discuss. By contrast, with the development of bras and the new fashion trend like the bra look coming out, female underwear eventually becomes an object on behalf of female rights and an opponent of patriarchal aesthetic. From the results of the interview, Generation Z is showing an exoteric attitude towards bra. They are demonstrating much more concern to themselves when they are choosing their bra. Health and comfort is a new style of beauty they are pursuing, and all these latest trends on the bra are evidence of the awakening of female self-awareness.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zihan Li
PY  - 2022
DA  - 2022/01/17
TI  - Bra in the New Era: A Study from the Perspective of Feminism
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 367
EP  - 371
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.069
DO  - 10.2991/assehr.k.220105.069
ID  - Li2022
ER  -