The Influence of Female Characters on Consumers’ Purchase Intention in RPG Games
The Research on How Female Characters Influence Consumers’ Purchase Intention
Authors
Ye Tianle1
1College of Letters & Science
2University of California, Santa Barbara, Santa Barbara CA93106, United States.
*Email: tianleye@ucsb.edu
Corresponding Author
Ye Tianle
Available Online 17 January 2022.
- DOI
- 10.2991/assehr.k.220105.187How to use a DOI?
- Keywords
- RPG female role; consumers’ willingness of consuming; game selling
- Abstract
The characteristics of female roles, like beauty, background story, and behaviors, in RPG games have a great impact on consumers’ consumption behavior. When the type of female characters is more popular with consumers, the sales of this game will be higher. Through investigation and research, the beauty of female characters has the greatest impact on consumers’ purchase intention, while the behavior of female characters has the least impact on consumers’ purchase intention.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ye Tianle PY - 2022 DA - 2022/01/17 TI - The Influence of Female Characters on Consumers’ Purchase Intention in RPG Games BT - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021) PB - Atlantis Press SP - 1013 EP - 1016 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220105.187 DO - 10.2991/assehr.k.220105.187 ID - Tianle2022 ER -