Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)

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The Advantages and Disadvantages of Universal Pictures IP Entering the Chinese Market

Taking Kung Fu Panda as an Example

Authors
Jinhe Fan1, *, Ziling Huang2, Shiying Liu3
1College of Economy and Trade, Zhongkai University of Agriculture and Engineering, Guangdong, 529700, China
2School of Economics and Management, Beijing Forestry University, Beijing, 100000, China
3Journalism and Communication, China West Normal University, Chengdu, 610044, China
*Corresponding author. Email: fanjinhe@zhku.edu.cn
Corresponding Author
Jinhe Fan
Available Online 19 November 2022.
DOI
10.2991/978-2-494069-05-3_127How to use a DOI?
Keywords
IP; Universal Pictures; Chinese game market; Kung Fu Panda
Abstract

Kung Fu Panda is a well-known IP created by Universal Pictures. The research investigates the development of IP in Chinese market and give the systematic definition of IP. Because the IP bring lots of positive aspects, if it has more spacious area. The IP is used in many fields, not only the film, but only the video games. This study finds IP developing in China have both positive and negative factors and analysis the perspectives of future development, mass media, marketing and corporate economics. About the mass media, the positive aspects include faster network, multiple culture. Nevertheless, the government published the law in order to induce the minor using network time, which lose the main group of users. About the marketing, this study regards Kung Fu Panda as only adaptation-based mobile games and lack of wide varieties, so that the game does not enjoy high popularity. By contrast, creating a new story line boosts an addition to the film engaging users. The film spreads widely, increasing the famous. The curiosity of the unlocked game characters stimulates consumption desire, so an increasing number of people are willing to consume this game. From the perspective of corporate economics, the firms need to acquire the mergers and acquisitions. Owing to the politics, many companies confront the bankrupt.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 November 2022
ISBN
10.2991/978-2-494069-05-3_127
ISSN
2352-5398
DOI
10.2991/978-2-494069-05-3_127How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jinhe Fan
AU  - Ziling Huang
AU  - Shiying Liu
PY  - 2022
DA  - 2022/11/19
TI  - The Advantages and Disadvantages of Universal Pictures IP Entering the Chinese Market
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 1061
EP  - 1068
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_127
DO  - 10.2991/978-2-494069-05-3_127
ID  - Fan2022
ER  -