Strategy Analysis of Increasing Income of Standard Traders in West Timor
- DOI
- 10.2991/aebmr.k.220304.041How to use a DOI?
- Keywords
- Revenue; Street Vendor; SWOT Analysis
- Abstract
The purpose of this study is to describe the income of street vendors or moblie street traders and to determine the right strategy for increasing the income of street vendors in the cities of Kupang, Belu and Malaka. This study uses a qualitative approach. Data will be obtained by means of in-depth interviews to explore the perceptions of street vendors on the income they earn. Data analysis was carried out in a qualitative descriptive manner. Qualitative data analysis will be carried out through the stages of data presentation, reduction and conclusion/verification (Miles & Hubermans). Furthermore, a SWOT analysis is also carried out to determine the right strategy to increase the income of street vendors. The results of the study illustrate that business capital, working hours, age, length of business and labor can affect the level of opinion of street vendors in Kupang City, Belu Regency and Malacca. Furthermore, based on the SWOT analysis, the calculated values for IFAS and EFAS are obtained: the total value is 2.9853 for internal factors (IFAS) and the total value is 3.0289 for external factors (EFAS). The IFAS and EFAS values are then entered into the IE matrix and the result is that the street vendors are in cell II. Cell II position describes the strategy used, namely incentive strategies such as market penetration, market development, and product development.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Wehelmina M. Ndoen AU - Markus Bunga AU - Marianus Saldanha Neno AU - Anderias Anabuni PY - 2022 DA - 2022/03/08 TI - Strategy Analysis of Increasing Income of Standard Traders in West Timor BT - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021) PB - Atlantis Press SP - 319 EP - 328 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220304.041 DO - 10.2991/aebmr.k.220304.041 ID - Ndoen2022 ER -