Market Digitalization Impact of Income SMEs during Pandemic
Authors
Eri Yanti Nasution1, *, Hastina Febriaty2
1Universitas Muhammadiyah Sumatera Utara
2Universitas Muhammadiyah Sumatera Utara
*Corresponding author. Email: eriyanti@umsu.ac.id
Corresponding Author
Eri Yanti Nasution
Available Online 8 March 2022.
- DOI
- 10.2991/aebmr.k.220304.023How to use a DOI?
- Keywords
- Market digitalization; Income; SMEs
- Abstract
This research aims to determine the effect of market digitization on SMEs income in Medan. Sampling using the accidental sampling method as many as 100 respondents in Medan. The method of data collection is by distributing online questionnaires. The method of data analysis in this study used regression analysis. The results of the analysis explain that market digitalization affects the income of SMEs in Medan. SMEs income increases due to market digitization in Medan.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Eri Yanti Nasution AU - Hastina Febriaty PY - 2022 DA - 2022/03/08 TI - Market Digitalization Impact of Income SMEs during Pandemic BT - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021) PB - Atlantis Press SP - 174 EP - 177 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220304.023 DO - 10.2991/aebmr.k.220304.023 ID - Nasution2022 ER -