The Definition of Affordable Luxury Based on Consumer Perception

DOI

10.2991/seiem-17.2018.70How to use a DOI?

Keywords

affordable luxury, luxury, definition,deep interview

Abstract

In recent years, "Affordable Luxury" often appears in public vision. Due to rapid expansion and rising sales of affordable luxury brands in recent years, people are no longer strangers to affordable luxury goods. Therefore, many experts and scholars began to pay attention to the affordable luxury brand. Some experts and scholars study the marketing mode and channel analysis of this. But seldom scholars study the definition of affordable luxury. The purpose of this paper is to examine the definition of affordable luxury based on consumer perception through semi-structured deep interview.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lunan Zhao
AU  - Shui Jin
PY  - 2017/12
DA  - 2017/12
TI  - The Definition of Affordable Luxury Based on Consumer Perception
BT  - Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
SP  - 286
EP  - 289
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-17.2018.70
DO  - 10.2991/seiem-17.2018.70
ID  - Zhao2017/12
ER  -