Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)

Study on the Marketing Strategy of Vipshop Sale

Authors
Suqing Gao
Corresponding Author
Suqing Gao
Available Online December 2017.
DOI
https://doi.org/10.2991/seiem-17.2018.109How to use a DOI?
Keywords
time limited sale, characteristics of market, marketing strategy
Abstract
In order to analyze the marketing condition of special selling websites, this paper sets Vipshop Company as the research object, locating its market development status and environment, using PEST model, five forces model and other analysis methods to study the marketing strategy of Vipshop from the aspects of product, price, place and promotion. Finally, a detailed marketing strategy improvement scheme is proposed according to its market characteristics. The results of the study will have strong credibility and feasibility and will indicate the development direction for the marketing strategy of Vipshop.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2017
ISBN
978-94-6252-442-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/seiem-17.2018.109How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Suqing Gao
PY  - 2017/12
DA  - 2017/12
TI  - Study on the Marketing Strategy of Vipshop Sale
BT  - 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-17.2018.109
DO  - https://doi.org/10.2991/seiem-17.2018.109
ID  - Gao2017/12
ER  -