Study on the Marketing Strategy of Vipshop Sale
- Suqing Gao
- Corresponding Author
- Suqing Gao
Available Online December 2017.
- https://doi.org/10.2991/seiem-17.2018.109How to use a DOI?
- time limited sale, characteristics of market, marketing strategy
- In order to analyze the marketing condition of special selling websites, this paper sets Vipshop Company as the research object, locating its market development status and environment, using PEST model, five forces model and other analysis methods to study the marketing strategy of Vipshop from the aspects of product, price, place and promotion. Finally, a detailed marketing strategy improvement scheme is proposed according to its market characteristics. The results of the study will have strong credibility and feasibility and will indicate the development direction for the marketing strategy of Vipshop.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Suqing Gao PY - 2017/12 DA - 2017/12 TI - Study on the Marketing Strategy of Vipshop Sale BT - 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/seiem-17.2018.109 DO - https://doi.org/10.2991/seiem-17.2018.109 ID - Gao2017/12 ER -